ITV SELECTS PEVONIA’S STEM CELLS BODY WRAP
On Wednesday 19 June, Key Account Manager, Becky Cranfield, and PR Executive, Kati attended Television Centre in London, after Pevonia was invited to take part in a feature for ITV’s This Morning programme.
The popular morning show, hosted by Phillip Schofield and Holly Willoughby, wanted to showcase three very different treatments for reducing cellulite, via live demonstrations. Pevonia was the only advanced body wrap treatment to be included.
Becky demonstrated the Stem Cells Phyto-Elite™ Intensive Contouring Wrap on Kati, during the segment led by ex-model and TV presenter/beauty addict, Lisa Snowdon. She explained Pevonia’s use of natural, active ingredients and how the three in one treatment exfoliates, contours and rejuvenates the skin. Phillip and Holly asked questions of Becky and Kati, and were interested in the wellness experience it offers.
Kati told us ‘Phillip was interested in how the Cellulite Massage Oil felt on my skin, after Becky explained that the chilli extract makes it feel warm. I told him it felt like hot chillies rubbed on the skin! It is a lovely, warming sensation.’
This Morning enjoys audience figures of around one million viewers, per episode. In additional to the live broadcast, the show is accessible on the television ‘catch-up’ service. The War on Cellulite feature is also available on the ITV website.
Jane Norman, PR & Marketing Manager explained ‘This was a wonderful opportunity to highlight the benefits of the treatment and the natural ingredients that work to provide visible results. Our website coped well with the huge increase in traffic during and after the live broadcast.’
So that the three presenters could try Pevonia products for themselves, the girls gave Holly and Lisa gift bags containing the Stem Cells Phyto-Elite™ ‘at-home’ collection, whilst Phillip was gifted with the Pevonia Men’s Line/Spa Care for Him.
The Stem Cells treatment is available, exclusively, at Pevonia spas and salons across the world. To find your nearest spa/salon in UK and Ireland, please check the Spa Finder page here or call 01449 727000. To find out more about Pevonia’s Stem Cells homecare, please take a look here for Face Care and here for Body Care.