Pevonia News & PR

Liam Griffin-Griffin Hotels

South East Ireland

Liam Griffin wanted to create a true spa experience at his new Monart House Resort in Ireland. The purpose was to design an experience of pure self-indulgence for adults only in a beautiful rural location but to also achieve profit and stimulus for the facility and develop a new business line for Griffin Hotels.

The issue was how to project the Monart House Brand into a commercial organic spa offer. I looked at competitors in the market place both in Ireland and overseas and positioned the spa as a modern, organic contemporary driven spa offer, appealing to 30+, adults only market with the proposition of self-indulgence, true spa experience, beautiful gardens and a results driven skin therapy with a focus on true retail experience.

With the help of architects and interior designers created a concept for the organic environment and devised a experience and journey, built on new brand components to deliver a Spa experience which was both commercially viable and value for money.

Monart House is open and is all ready up for an award as the Best Destination Spa in Ireland