7TH MAN GOES CUCKOO FOR PEVONIA BOTANICA
Pevonia Botanica was delighted to receive an invitation to attend the launch party for the second issue of 7th Man magazine on 29th September 2010 at the exclusive, members-only Cuckoo Club in Mayfair, London. While stylish partygoers took the opportunity to leaf through the pages of this eagerly awaited second issue, Pevonia Botanica’s therapists treated guests to complimentary therapies including hand massages using the organic Ligne Tropicale range and skin scanning with Pevonia’s own state-of-the-art Skin Scanner.
7th Man is a bi-annual luxury men’s magazine available throughout London, Paris, New York and Milan. The long-awaited and much anticipated second issue, released to coincide with London’s famous Fashion Week, featured a wide selection of exceptional fashion forward articles, in-depth interviews with up-and-coming and established designers, breathtaking photo-shoots and details of the latest developments in the world of men’s style.
Pevonia’s complimentary therapies proved exceptionally popular throughout the evening while the fragrant aroma and incredible skin-smoothing benefits of the Papaya-Pineapple and Mango-Passion Fruit Ligne Tropical Body Balms drew praise from all who tried them. Guests included a host of fashion and beauty insiders including influential writers, photographers, bloggers and stylists, fashion models, including several that had featured within the pages of 7th Man, and a selection of well-known individuals including Olivia Godfrey, host of The British Fashion Awards and Elle Style Awards, all of whom were gifted with products from Pevonia Botanica’s Ligne Tropicale range.
7th Man editor Dean Hau was delighted Pevonia could attend while Daniela Chandler, Pevonia’s Director of Skincare, said, “It’s a pleasure to support such a fantastic publication. Pevonia is widely regarded as a leader and innovator in the spa industry and it’s a delight to offer our support to a leading publication in the world of men’s fashion.”
Pevonia Botanica is the world’s number one professional skincare brand. With a range of over 300 award-winning treatments and homecare products found in more than 20,000 spas worldwide, Pevonia Botanica is recognised as a global leader and innovator in the spa industry. A unique approach to professional skincare, including using only 100% natural ingredients in all products, ethically sourcing all ingredients from marine and botanical extracts, refusing to test on animals and using only recyclable and biodegradable packaging has won Pevonia many accolades including winner of ‘Best Spa Product Line 2010’ and ‘Best Spa Facial 2010’ in The Irish Tatler Spa Awards, as well as garnering a strong celebrity following that includes Angelina Jolie, Jodie Kidd and Matthew McConaughey. Pevonia Botanica is proud to be at the forefront of skin science, combining the latest in dermatogical and cosmetic chemistry to deliver outstandingly visible skincare results.
Ligne Tropicale is the latest range from Pevonia Botanica, comprising a Body Balm, Phyto-Mist and Saltmousse, available in the delectable blends of either Mango-Passion Fruit, to tighten and brighten skin tone and texture, and Papaya-Pineapple, to smooth wrinkles and enhance the complexion. Pevonia’s UK spas offer Ligne Tropicale Body Wraps to leave skin soft, smooth and sensually fragrant.